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Of course the success of Groep Sleuyter is related to the community where the company is working and selling. The revival of the coast and especially of the middle coast, including Ostend and Bredene, is a main contributory factor of the company's growth. The regional authorities, social life and business communities did do their utmost and have made enormous investments in order to make the middle coast attractive and dynamic again. That's the reason why Groep Sleuyter invests a lot in local sponsoring. This sponsoring must be considered as a favour in return to the local community rather than a pure marketing tool. This way, Groep Sleuyter, and especially the Sleuyter family, shows its gratitude towards its origins: "het zeitje" (lit. the little sea).

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